Loancero Privacy Policy

Effective date: November 8, 2026

1. Who We Are

Loancero is a Canadian lead-generation company that connects Canadian business owners with multiple lenders. We match the information you submit through loancero.ca with suitable business loan options to help you find the financing that best fits your needs.

2. Information We Collect

We collect only the information you give us through our application. The application has two parts.

Step One: Initial Application (5 questions)

Funding amount. How much funding your business needs, selected on a slider from $5,000 to $1,000,000.
Province or territory. Where your business is located.
Full name. Your first and last name. We and our lenders use your full name to personalize your loan options.
Email address.
Phone number. A mobile number you can access. We send a 6-digit verification code by text message to confirm the number is yours.

When you submit Step One, you must check a box agreeing to this Privacy Policy and consenting to receive automated emails and SMS messages from Loancero and its partnered lenders.

Step Two: Business Details (5 questions)

Step Two is collected through our other marketing channels, such as email marketing or SMS messaging. If you arrive through one of these campaigns, we ask for further business information:

Company name.
Type of business. The industry or business type you operate, chosen from a list.
Business start date. The year, month and day your business started.
Monthly gross sales. An amount between $0 and $1,000,000, selected on a slider.
Additional financing options. Whether you would like us to look for more financing options for your business (Yes or No).

What happens after you submit

When you finish Step One, we confirm that the first step of your application is complete. We will then contact you shortly by email about the final step, so please check your inbox.

When you finish Step Two, we confirm that your application is complete. We share your answers with our lending partners, who review them and contact you with business funding options available for your business.

Information collected automatically

When you visit our site we may automatically collect your IP address, browser and device type, pages viewed, referring website or ad, and the date and time of your visit. We collect this using cookies and similar technologies (see Section 7).

Information we do not collect

The application does not ask for your Social Insurance Number, banking or credit card details, or government ID. If a lender needs more information to assess your application, they will request it directly and explain how they will use it.

3. How We Use Your Information

We use your information to:

Provide the application and confirm your phone number
Share your application with partnered lenders and financing providers so they can contact you about business funding options
Contact you by email and SMS about your application, the next steps and your financing options
Send marketing messages about business financing, where you have consented
Operate, secure and improve our website and application, and prevent fraud and abuse
Measure and improve our advertising and marketing
Comply with legal obligations and enforce our terms

4. How We Share Your Information

We do not sell your personal information to the general public. We share it as follows:

Partnered lenders and financing providers. We share your application answers (Step One and Step Two) with lenders and providers in our network so they can evaluate your request and contact you. Once a lender receives your information, their privacy policy governs their use of it.
Service providers. Companies that help us operate, including hosting, SMS and email delivery, phone verification, analytics and customer support. They may use your information only to provide services to us.
Advertising and analytics partners. Platforms such as Meta and Google may receive limited technical and event data through cookies and pixels to measure and improve advertising.
Legal and safety. Where required by law, court order or a regulator, or to protect our rights, users or the public.
Business transfers. If Loancero is involved in a merger, acquisition or sale of assets, your information may be transferred to the successor.

Partnered lenders may be located in or outside Canada, so your information may be processed in other jurisdictions, whose laws may differ from those of your province.

5. Consent

By opting in, completing Step One or Step Two of the application, and checking the email and SMS consent box, you agree to receive emails and SMS text messages from Loancero and our lending partners, including messages sent through automated systems. Consent is not a condition of getting a loan from any lender.

We obtain your consent before sending commercial electronic messages, in accordance with Canada's Anti-Spam Legislation (CASL). Every marketing email includes our identity, our contact information and a working unsubscribe mechanism.

You may withdraw consent at any time (see Section 9). Withdrawing consent does not affect information already shared with lenders, though we will ask lenders to honour your request.

6. Email and Other Marketing Channels

We contact applicants primarily by email. We may also use other marketing channels, such as SMS and advertising on third-party platforms, and direct you to additional Loancero landing pages to collect further information (for example, the Step Two business details described above). We do this only where you have given consent.

7. Cookies and Tracking Technologies

We use cookies, pixels and similar technologies to keep the site working, understand how it is used, and measure advertising performance. This may include the Meta Pixel and Google advertising and analytics tools. You can control cookies in your browser settings, and you can manage ad personalization through your Meta and Google account settings. Blocking some cookies may affect how the site works.

8. Retention and Security

We keep personal information only as long as needed for the purposes in this policy or as required by law, and then delete or de-identify it. We use reasonable administrative, technical and physical safeguards, including encryption in transit, to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9. Your Choices and Rights

Subject to applicable law, including PIPEDA, British Columbia's PIPA, Alberta's PIPA and, where applicable, Quebec's Law 25, you may:

Ask to access the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Withdraw your consent to marketing or to our sharing of your information
Ask us to delete your information, subject to legal retention requirements
Opt out of marketing emails using the unsubscribe link in any message
Opt out of SMS by replying STOP to any text message

To make a request, contact us using the details in Section 12. We may need to verify your identity first, and we will respond within the time required by law. If you are unhappy with our response, you may contact the Office of the Privacy Commissioner of Canada or your provincial privacy regulator.

10. Children

Our services are for business owners who are of the age of majority in their province or territory. We do not knowingly collect information from minors. If you believe a minor has given us information, contact us and we will delete it.

11. Changes to This Policy

We may update this policy from time to time. The effective date at the top shows when it was last changed. Material changes will be posted on this page, and where required we will notify you directly or seek your consent.

12. Contact Us

For privacy questions or requests, including access, correction, withdrawal of consent or deletion:

Loancero

Website: https://loancero.ca

Email: karan@loancero.com

Mailing address: 771 Robson Street -1249, Vancouver, BC V6G 3B7, Canada